nek97raj

2216 inlägg · 7725 besökare

Presentation

Förnedringens tid (i Malmö-hockey termer) är över, förhoppningsvis för gott.

F.ö. anser jag, av otaliga skäl, att Skåne åter ska tillhöra Danmark.

\"Cumulative satisfaction models, in contrast to conjoint measurement or
choice modeling, emphasize customers’ perceptions of product performance,
the resulting overall evaluations, and the behavioral intentions they
create (Gustafsson and Johnson 2004). Cumulative satisfaction models rest
on the use of latent variables, since, from the customer’s perspective,
the primary drivers of customer satisfaction are the abstract, latent
variables - benefits - that a product or service provides (Gustafsson and
Johnson 1997). These customer benefits are the customers’ beliefs or
perceptions regarding their consumption experience (Gustafsson and Johnson
2004). Cognitively, product benefits or consequences are derived from,
described by, one or more concrete product attributes (Olson and Reynolds
1983). By applying means-end or “laddering\", i.e., making links from
product attributes to consequences or benefits and eventually to customer
satisfaction, the attributes that best meet customer needs and drive
customer choice can be determined\" (Gustafsson and Johnson 1997).

Ang. Sveriges insats i fotbolls VM har jag blott en sak att säga: BÄVERSTJÄRT!